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JAMES BOND 007

Besides a "license to kill" James Bond has his disarming fragrance, starting from 2012. Eon Productions, in charge of all James Bond movies, and Procter & Gamble Co. are launching a new, aromatic-fougere fragrance that brings us back to the 60s. The new fragrance James Bond 007 also celebrates 50 years of the James Bond film franchise and announces the 23rd Bond movie, "Skyfall," expected in cinemas in November 2012!

James Bond 007, the masculine fragrance of the famous hero will be on sale next month, exclusively at Harrods. Its retro, aromatic-fougere composition is created of notes of fresh apples, cardamom, sandalwood, vetiver, lavender, coumarin and moss. This accentuated combination of the aromas of ferns and moss gives a unique seal to the new men’s edition. James Bond 007 was created through the cooperation of Eon Productions and perfumers of the house of Givaudan!

The bottle is dark green and robust, created of glass and having a coarse mesh structure. The silver ring-shaped stopper was inspired by a number of British spy gadgets and the engraved logo "007" is emphasized with a smooth satin ribbon that decorates the center of the bottle. The fragrance is available as 30, 50, 75 and 125 ml EDT.

The fragrance does not represent any of the actors chosen for the role of the popular agent, but is constructed more like a conceptual presentation of Bond's world. The advertising campaign was designed by Greg Williams, who created the campaigns for the five previous Bond films. The campaign will announce the new movie "Skyfall" to all media starting this autumn.

Top notes of 007 FOR WOMEN incorporate bergamot, combined with black pepper and rose milk. The heart introduces floral flavors of gardenia and jasmine blended with blackberry zest, warmed with a warm and sensual trail of white musk, black vanilla and woody accords of cedar. The face of the advertising campaign is Caterina Murino who starred as Solange in 2006 movie Casino Royale.

The flacon of the new fragrance JAMES BOND 007 FOR WOMEN EAU DE PARFUM was created with numerous facets providing a kaleidoscope effect to accentuate the numerous faces of a woman. The idea of the design was developed from the initial structure of the flacon for men, with a characteristic "diamond cut" covering the oval flacon for women. The glass of the flacon is dark and opaque, leaving the impression of strength and mystery.

Fragrance 007 for Women is available as 30, 50, 75 and 100 ml Eau de Parfum accompanied with body care products. The accompanying perfumed assortment 007 for Women collection includes 75 and 15 0ml deodorant, 150 ml shower gel and 150 ml body lotion. The collection is already available on the official website of the brand 007fragrances.com, and it arrives in perfumeries in March 2015.