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JUICY COUTURE

Juicy Couture is a lovely floral fruity fragrance designed by Harry Fremont for the eponymous brand. It was launched in 2006 and became an instant hit with both the American audience and the critics who awarded it with the industry's top honor—The FiFi Fragrance of the Year 2006. Europe followed suit very quickly.

The top notes reveal the pleasant freshness of watermelon, mandarin, pink passion fruit, green leaves, water hyacinth and marigold flowers.

The heart brings with it charming notes of tuberose, lily, and wild rose, while the base unites notes of caramels, powdery vanilla, creme brulee, patchouli and woods. The fragrance is truly multifaceted—light yet not naive, fresh but not in the just-got-out-of the-shower way and sexy without being too suggestive. It seems like Juicy Couture is telling us a few stories (or, in step with this brand's tradition, fairytales) at the same time.

Juicy Couture is available in luxurious bottles sized 30 ml (1 oz.) and 60 ml (2 oz.) for parfum concentration and 50 ml (1.7 oz.) and 100 ml (3.4 oz.) EDP. The collection contains matching body care products in the form of crème and body lotion. Juicy indeed! The perfume Viva la Juicy was presented as a gourmet floral fragrance, which opens with notes of wild berries and juicy mandarin. The heart encompasses a floral blend of honeysuckle, gardenia and jasmine, while the base notes await us with a gourmet rhapsody of amber, caramel, vanilla, sandalwood and pralines.

The perfume arrives in a typical Juicy Couture bottle with a charming ribbon of fuchsia colour, as 50 and 100 ml EDP, as well as roll on edition in the amount of 7,5 ml EDP, appropriate for your purse.

Besides the perfume, the collection includes 200 ml rich, luxurious body cream, 250 ml bath and 250 ml body lotion. Viva la Juicy was launched in 2008.