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MARC JACOBS

Marc Jacobs is an American fashion designer born in 1963. He expressed an early interest in design and graduated from the High School of Art and Design in 1981, and continued his studies at Parsons School of Design in New York. A talented student, Marc won two Gold Thimble awards and a Design Student of the Year award while attending Parsons. He also designed and sold his first line of hand-knit sweaters while still a student.

In 1986, Jacobs introduced his first collection bearing the Marc Jacobs label, in conjunction with Kashiyama USA Inc., which led to another award, the Perry Ellis Award for New Fashion Talent. Jacobs joined the Perry Ellis company in 1988, and left Perry Ellis in 1993 to offer clothing under the Marc Jacobs International Company line. The first menswear collection of the company appeared in 1994. Jacobs joined Louis Vuitton as creative director in 1997, and launched their first ready-to-wear collection. A secondary line, Marc by Marc Jacobs, was offered beginning in 2001.

Marc Jacobs began offering fragrances in 2001, in conjunction Coty. Marc Jacobs for Women was the first fragrance offering, followed by a companion men's scent in 2002. The brand began offering unisex splash colognes in large bottles emphasizing a single note such as Cotton, Cucumber or Fig, in 2006. His popular womens' scent, Daisy, was launched in 2007 and has inspired a series of flankers. Women's scent Lola in 2009 has also been a best-seller and inspired flankers and limited editions. Bang for men was introduced in 2010 and is a popular choice among young men.

Designer Marc Jacobs has 61 perfumes in our fragrance base. The earliest edition was created in 2001 and the newest is from 2016. Marc Jacobs fragrances were made in collaboration with perfumers Yann Vasnier, Ann Gottlieb, Richard Herpin, Steve Demercado, Alberto Morillas, Annie Buzantian, Frank Vöelkl, Calice Becker, Loc Dong, Ralf Schwieger, Carlos Vinals, Vera Vanore, Patricia Choux, Maurice Roucel, Laurent Le Guernec, Jean-Claude Delville, Patty Hidalgo, Andrea Lupo, Honorine Blanc and Givaudan.

Marc Jacobs's new Daisy fragrance is meant to be "happy and youthful", and "more accessible than the signature range" and "sophisticated but not too serious". In other words, it's meant to bring younger consumers into the Marc Jacobs fold. I'm way past the target age range (said to be 18-24), but I was taken by that bottle right off the bat. It is way cute. I was worried that it would be way less cute when I saw the plastic daisies in person, but nope, it is maybe even more way cute in real life.

Daisy the fragrance is a pretty good match with Daisy the bottle. It is young and light and fresh, feminine but not sexy, easy to wear, and massively pleasant. It starts with fruit (wild strawberry, red grapefruit), neither heavy nor overly sweet, tempered by a touch of greenery (violet leaves). The floral notes in the heart (gardenia, violet, jasmine) are well-blended and sheer, and while daisies themselves have no scent, Marc Jacobs Daisy does a pretty good job of evoking a sunny, breezy meadow of random flowers. The base (musk, vanilla and white woods) is pale and clean and middling warm, and only lightly vanillic.