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ONE DIRECTION

Our Moment by One Direction is a Floral Fruity fragrance for women. Our Moment was launched in 2013. Top notes are pink grapefruit, forest fruits and red currant; middle notes are freesia, jasmine and frangipani; base notes are woodsy notes, patchouli and musk.

British boy band One Direction announces their third fragrance in a row, named after their latest hit single, You & I. After the debut fragrance Our Moment from 2013 and its flanker That Moment from May of 2014, the band launches a brand new fragrance for girls which will hit the market in late summer of 2014.

Niall even says, "I've tested it on my family and they love it," which mostly just gives me a really great visual of him spraying dad Bobby Horan down with this sweet fragrance and sending him off to the pub smelling like pink grapefruit and frangipani.

"Our Moment" is like Harry's pre-pubescent high note in "Gotta Be You" (which, bless him, he can no longer hit); it's Niall with braces; it's Louis wearing suspenders and cuffing his pants at the ankle; it's Liam's crinkly-eyed smile and self-professed "fear" of spoons; it's Zayn getting a comic-version tattoo of his fiancé.

As you're probably well aware by now, we went down to the massive unveiling of One Direction's fragrance Our Moment last night, and while we didn't quite succeed in our plan to kidnap all five of the boys and lock them up in the Sugarscape office to stop them from jetting off on another leg of their tour, we *did* manage to score a sample of the fragrance to try out for all you lot. A-woo.

Now, we're sure you're all just dying to know exactly what this 1D perfume's like, eh? Well, because we're so kind, we're going to go ahead and give you our verdict on it, ages before it actually hits the shops.